Fashion is the coolest industry to work in, where else do you get to see crazy cool stuff like this? Check out this picture of the first ever Twitter dress at a 4G event in London!
The dress is covered with with more than 500 Swarovski crystals and 2,000 LEDs. It lights up to spell out messages posted by her fans. Nicole’s French silk chiffon gown frequently illuminated throughout the launch of 4G mobile network EE as users fired off tweets via @EE and #tweetthedress. I want one! Does anyone know where I can pick one up?!
ImagineFashion.com is a very cool website I came across which lets shoppers users to ‘window shop’ from photographs of stylish window displays shown in real time. The first of its kind, iF’s groundbreaking fashion means shopper will be able to not only view all featured fashion and accessories in greater depth but also shop instantly from the window gallery.
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Source: Fashionista – Jenn Hyman shares top tips on how to build a successful fashion brand
Jenn Hyman is the CEO and co-founder of Rent the Runway. Before that she went to Harvard Business School (and Harvard for undergrad too, NBD).
Fashionpreneur with Rent the Runway’s Jenn Hyman: How to Build Buzz for Your Brand
Rent the Runway’s launch, Jenny Fleiss and I had no real connections to the media. But, we knew that we needed to get out there, make the media take notice of us and hopefully, love us. We trolled through all of our contacts (most of these “contacts” were of the 6-degrees of Kevin Bacon ilk), and we began by meeting with anyone and everyone who was even remotely connected to the media. You could have been an assistant, someone who used to work in media, someone whose distant cousin worked in media and we would take the meeting, listen, and ask for that person’s advice. Asking for advice and really meaning it is key because people invest more in your ideas when they feel like they are being heard. Thank you Oprah. Read more…
This is a great read from the Forbes website! Check out some of the advice given below and click below for a link to read the full article, it’s really useful!
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Credit: Fashionista.com
Haute couture is one of the oldest forms of fashion design and has essentially upheld the same standards and level of exclusivity for centuries. However, during couture week this past January, things were shaken up a bit by the launch of a new website called Modewalk, which gives people unprecedented access to couture through the internet. It’s the most digitial age-y thing to happen to couture since Nick Knight’s live Instagram shoot with kittens and couture. In addition to purchasing designer luxury items online, users can browse the online boutiques of Chambre Syndicale-accredited couturiers like Maxime Simoens and Alexis Mabille and either reserve appointments in Paris or have the process facilitated locally through Modewalk–meaning you can have a couture appointment…Read more here. Source Fashionista.com
When a “very shy” 22-year-old Spanish fashion graduate named Rei Nadal received a message from the acclaimed fashion photographer Nick Knight via her Tumblr site Read more…
Jenna Lyons has turned the staid clothing brand into a billion-dollar business feted by fashion and loved by the Obamas. J Crew is also going places. The brand is enjoying a programme of global expansion. Last summer jcrew.com began shipping here. Furthermore, executives are already on the hunt for a store in London. It’s Lyons who has reinvented the label into a powerhouse of (affordable) cool that everyone, from a housewife in Hampshire to America’s first lady, can buy into. Yes, Michelle Obama, who inadvertently had a lot to do with its reinvigoration, actually buys J Crew – and for the record, without a discount. Read more…
Christopher Bailey and Burberry pulled out all the stops to celebrate the opening of the brand’s Taipei flagship. Rather than just hire a few celebrities to pose in front of a step and repeat and maybe sip some champagne, Bailey creative directed an entire multi-sensory world event in a custom-built cylindrical space that included an 8-part 360º film starring Cara Delevigne, a live musical performance by British musician Tom Odell and a “digital weather experience.” Yep, Christopher Bailey made weather happen in some cylindrical space in Taipei. Of course, he’s done some weather control before–having “made it rain” with clear confetti at his fall 2012 runway show and snow for fall 2011. This time, however, he also threw in some leaves and wind. To see the stunning video click here.
