When Lev Glazman and Alina Roytberg founded their company with a single bar of soap in 1991, they never imagined that one day their cosmetics brand Fresh would be rubbing shoulders with the likes of Louis Vuitton, Christian Dior and Moet et Chandon. Many entrepreneurs would like to emulate Glazman’s and Roytberg’s success story. Here are the couple’s five simple rules for product and brand development, and how they worked for the couple.
Many entrepreneurs would like to emulate Glazman’s and Roytberg’s success story. Here are the couple’s five simple rules for product and brand development, and how they worked for the couple.
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