You want to be recognized as an expert in your field, a specialist with trustworthy credentials that establishes your credibility. How does one become an expert? The traditional path is to spend a lifetime in the industry and earn relevant educational certifications and degrees. But the traditional method takes a long time and is impractical for the new entrepreneur who wants to enter the business arena as a player.
1. Learn about what’s important in your industry today and become current. Every commercial niche has one or more trade magazines. Obtain a few back copies, three at least, and read them cover to cover, particularly noting the editorials as their topics are what’s currently on the minds of the industry leaders. You should understand and adopt the opinion of the lead editorial from the lead magazine in that genre. The editors and writers know what is best for their industry. You should be adept on the subject and have an opinion or two of your own, of course, as you are an industry expert. Click here to read more.
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