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    Spring in the Concrete Jungle

    Spring Style

    Spring is here, time to bring the outside, inside. I adore the feminine elegance of these comfortable Vivienne Westwood Anglomania high waisted trousers. Spring is the perfect time for these to be rocked. It can be touch and go with floral printed trousers but personally I think less is more so with the top half (to keep the look from being ‘overly girly’) I coupled it with a fitted black silk jersey top. To round the look up choose accessorise which play on one or two colours from the printed trousers (but no more) than that. I opted for the blue and red as this floral print has gorgeous accents of red and blue, played on by the cobalt blue belt. I added the tribal style necklace to make the top half of the outfit a style equal to the bottoms. By adding a chic pair of black court shoes, it kept the look a little more formal.

    Spring in Concrete Jungle

    Khujo black top

    Pink earrings
    £105 -

    Monsoon bib necklace
    £47 -

    Sperry Top Sider belt
    £14 -

    Armani Beauty nail polish
    £12 -

    Spring Fever Mood Board by Samata

    Spring is here but don’t let the sun fool you!

    Spring Fever

    It’s all about layers because London is chilly! I coupled this chunky wrap knitted cardigan from Ralph Lauren with a light long sleeved t-shirt from a vintage shop in Portobello Market and my bootcut 7 for all Mankind jeans(give your ankles a break from the skinny jeans for a while). Although I am not wearing these gorgeous Jimmy Choo shoes they would be the perfect accompaniment to the outfit. I carried a spacious ‘Apple & Bee’s' tote bag that is perfect for trips into town. The bag is made with certified organic cotton, bamboo silk, hemp and burlap/calico and the company donates some of its’ profits to environmental organisations. Very cool.

    Add a splash of pastel colour with your nail varnish and accessories. These pink and green colored crystal bug stud earrings from Betsey Johnson are gorgeous with their green and pink floral printed details. Refreshing mint green nail varnish did it for me and for a list of brands which create vegan nail varnishes (the way of the future) check this out! It’s windy and sunny at the same time, as a result your lips really do not know what time it is and can flake. A solution is to try this incredible sweet-and-salty taste of a delectable lip scrub from LUSH. Right now all of my makeup is applied with Eco-Tools brushes, a range of soft cruelty-free bristles made from natural & recycled materials – a must have.

    Spring Fever

    7 For All Mankind jeans
    £140 -

    Jimmy Choo nude sandals
    £965 -

    Lip treatment
    £6.03 -

    Chantecaille palette makeup
    £50 -

    Betsey Johnson earrings
    £18 -
    Lorraine: ITV Oscars coverage

    Did you see Red Carpet Green Dress featured on the Lorraine Kelly show Oscars Monday? Lorraine is the early weekday morning, lifestyle and entertainment show for ITV, presented by Lorraine Kelly. Here is the awesome video footage featuring founder Suzy Amis Cameron, actress Olga Kurylenko, contest winner Alice Elia, Campaign Director Samata and the folks at ESMOD Paris! Thank you ITV and @itvlorraine.

    Oscars 2014

    This year we celebrated the 5th year of Red Carpet Green Dress and saw Olga Kurylenko and Kellan Lutz walking the carpet for Red Carpet Green Dress.  Each year Red Carpet Green Dress has debuted stunning and sustainable fashion on the red carpet at the Oscars, most recently under the mentorship of Dame Vivienne Westwood and in collaboration with Greenpeace Detox Campaign, under the belief that beautiful fashion should not cost the Earth. Red Carpet Green Dress is a global sustainable design contest which was founded by Suzy Amis Cameron in 2009, the same year that her husband James Cameron’s movie, ‘Avatar’, premiered.

    See pics here. I wore a stunning dress by Vivienne Westwood.

    Cowboy Chic Style Mood Board

    I am developing an obsession with Western movies, specifically ‘The Good, The Bad, The Ugly’ and ‘True Grit’ (the original). I can’t quite explain it but there is something durable, all purpose and authentic about the style of a Cowgirl! The concept of Cowboy Chic inspired this look. When heading to a meeting with my publisher Bloomsbury my look was entirely lifted from that style of dressing. It is a nostalgic tribute to cowboy movies and the elements of that style I most adore – the rustic style, and the quality and texture of the pieces which take you deep into the world of fringing, buckled details and decorate appliqués.

    Meeting with the publisher, cowgirl style!

    Shirts top
    £23 -

    Wolford tight
    £41 -

    Mantaray owl purse

    Friendship bracelet
    £31 -

    Alex and ani bangle
    £19 -

    Accessorize skinny belt
    £9.61 -

    Tech accessory
    £120 -

    One thing I found is that certain colours are unavoidable with this look – blue (denim) and brown! I paired a a soft denim shirt (it featured a black chiffon cut-out piece at the back) with a fringed skirt. A fringed skirt is a statement and unique piece. This one had frayed and fringed tiers and was fully lined (a lined lace or crocheted dress not only keeps you warm but also depending on the fabric used helps to keep the body cool and dry). Always, always, always buy lined skirts and dresses. Always.

    A satchel bag is essential for a functional meeting and mine was loaded with printouts of book covers, my manuscript (the next one is a fiction piece) and reference books. Although I am used to carrying ridiculously heavy bags, my back is starting to ache these days. With a cross body bag the weight is distributed to relieve the pressure on your back and shoulders from a centralised weight. I definitely felt like I was going back to school!

    Meeting with the publishers, Bloomsbury

    The black tights and court shoes were completely unexpected but modernised the look. You would assume this look would need cowboy boots right? I agree but I wanted to add a little chic to the look, especially as I was going to see my publisher. Hence the name of the look, ‘Cowboy Chic’. If you love the look as much as I do check out this cool tribute editorial by Vogue Turkey in August 2013.

Fashion Designer's Resource Book
Fashion Designer's Resource Book

Samata's guide book for aspiring designers and creatives has been named a 'must read' by The Design Trust, InStyle, ELLE & more.

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What I wore to....
  • Milan
    Heathrow en route to Milan, Linate
    Creative inspiration, looking at materials and a little daybreak
    What Was I Wearing?
    Blazer - Lanvin, Jeans - 7 For All Mankind, Boots - Pura Lopez and Derby hat - River Island. Get the full look here -
  • New Year
    New Year Celebrations
    What Was I Wearing?
    Long sleeved glitter dress - Portobello, tan tied belt - vintage and shoes - Carvela. Get the full look here -
  • Samata Angel
    Meeting with Kering
    What Was I Wearing?
    Vivienne Westwood - coat, Max Azria - top Stella McCartney - skirt and Pura Lopez - boots
  • Samata Angel
    Visiting Paris for work and play
    What Was I Wearing?
    Jacket - Lanvin, Dress - Vivienne Westwood, belt - Portobello Market and boots - Pura Lopez
  • Theatre
    London Palladium
    Watching the Nutcracker on Ice
    What Was I Wearing?
    Black asymmetrical dress - Aqua and black diamond earrings - Melrose Avenue
  • London College of Fashion
    London College of Fashion
    Doing a talk promoting my book the Fashion Designer's Resource Book -
    What Was I Wearing?
    Snake print chiffon dress from Portobello Market, Dark brown leather boots form Dolce Vita, vintage brown corset belt from My Sister's Wardrobe
  • Meeting with the publishers, Bloomsbury
    Heading to meeting with my publisher, Bloomsbury in London
    What Was I Wearing?
    Denim shirt - Topshop, Tan vintage cowboy belt - Portobello Market, Cream macrame skirt - Nolita in New York, Slipper vamp court shoes - Gosford
  • Dinner with ladies
    Heading off for dinner
    What Was I Wearing?
    Aztec multi-coloured dress
    New York
    Meeting with VOGUE USA about the project @redcarpetgreend
    What Was I Wearing?
    Cream layered jacket - French Connection Petite Mesh Panel Jumpsuit - Topshop Slipper vamp court shoes - Gosford Gold and black statement necklace - Zara Knotted belt - Portobello Market
  • Honeymoon Style
    St Lucia
    What Was I Wearing?
    Kaftan - Melissa Obadash, Headtie - Sef Farrugia
For all Samata's looks visit the Style page