Credit - Richard YoungLFW Day 2
    Some of our favourite Oscar de la Renta gowns – RIP to a legend

    ‘Be the designer of your own destiny’ – Oscar de la Renta. Rest in peace to one of the greatest designers to ever grace the fashion industry. What an incredible legacy to leave behind. Born in the Dominican Republic he trained with the greats (Balenciaga, del Castillo), dressed the greats (Kennedy, SJP) and became a great. #RIP #OscardelaRenta tribute on Instagram.

    Newsletter #2 Diary of London Fashion Week, The Guardian, VOGUE & Fashion Talks #SAMATA

    Samata

    Here is the second edition of my new look newsletter. It is a few days late but London Fashion Week and a trip overseas pushed the schedule. Hopefully when you scroll down you will see why this installation is a little late. Thank you for the great feedback on my last newsletter, I really enjoying putting it together for you. Click here for issue #2.

    Thank you.

    Diary of London Fashion Week, The Guardian, VOGUE & Fashion Talks #SAMATA

     

    Eco Ghosting for The Guardian

    During London fashion week I wondered through the mainstream tents and was taken aback by how many designers were working in an eco-minded way,  without the terminology. To describe this behaviour I came up with a phrase I hope exemplifies the intriguing phenomenon. Eco Ghosting (EG) refers to mainstream Ready to Wear designers incorporating sustainable practices as good business practice, without using eco terminology.  These designers work in a hybrid manner, and can play an important part in the sustainable fashion movement, blueprint match or not.

    Read my full article for article for  The Guardian on Eco Ghosting here.

    Sustainability played a role, just don’t call it Eco and From Granny Chic to cutting edge technology‘ are also now live. Enjoy!

     

    London Fashion Week: Favourite Pictures #LFW

    Here are some of my favourite pictures from London Fashion Week, mostly taken by my iPhone and camera. I would like to thank James Blithe (credited)  – enjoy!

     

    Visiting Bloomsbury New York

    I managed to grab a moment in NYC – whilst here with Suzy Amis Cameron for Red Carpet Green Dress – to visit my publishing company,’ Bloomsbury, for a catch up and strategy to promote my current book, The Fashion Designer’s Resource Book, and my upcoming projects (all fashion related of course). Here is a spoiler. I really enjoy visiting the Bloomsbury NYC building; it’s new, modern and right in the middle of the hustle and bustle of Broadway.

     

     

    Not knocking my British base, the London office in Bedford Square is a great piece of preserved Georgian architecture and a grade I listed building; in addition our neighbours are Sotheby’s Institute of Art and Yale University Press,-  it’s just nice to have a change of scene. Thank you Heather for looking after me and having faith in my projects. Also, thank you to Matilda Ludin for this great review of my book in her blog, The Ups and Downs of Creative Entrepreneurship, in the post ‘The Books Every Creative Entrepreneur Needs to Read’ – I am so glad the book has proved useful to my readers.

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Fashion Designer's Resource Book
Fashion Designer's Resource Book

Samata's guide book for aspiring designers and creatives has been named a 'must read' by The Design Trust, InStyle, ELLE & more.

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What I wore to....
  • Dinner at Chiltern Firehouse
    Where
    About to go out
    Why
    Dinner at Chiltern Firehouse
    What Was I Wearing?
    Black jumpsuit - Stella McCartney Belt - Vintage from Rokit Headscarf - made by me from material
  • Fashion Style with Gucci
    Where
    London
    Why
    Heading into work
    What Was I Wearing?
    Personal Style Jumpsuit - Portobello Market, Turban - Portobello Market, Shoes - JIMMY CHOO, Bag - Gucci, Sunglasses - Chloé
  • Fashion Style with Family
    Where
    Cambridge
    Why
    Family time!
    What Was I Wearing?
    Personal style #fashion #print #celebration Dress - Reiss , Shoes - Christian Louboutin, Headscarf - KENZO, Belt - Stella McCartney
  • Travelling Style
    Where
    London
    Why
    Heading to a meeting
    What Was I Wearing?
    Personal Style Jumpsuit - Portobello market, Boots - Kurt Geiger, bracelet - Annie and Jade
  • Office Style with Lanvin
    Where
    London office
    Why
    Working 9-5
    What Was I Wearing?
    Personal Style Print dress - Lanvin Black velvet belt - vintage from Rokit Tights - Henry Holland Silver bracelet - present from Alessandra
  • Fashion Style at London Zoo, Global Party Launch
    Where
    London Zoo for The Global Party
    Why
    Celebrating the worlds largest invite-only VIP charity event #themovement #london #charity
    What Was I Wearing?
    Black jumpsuit Shoes - Jessica Simpson Necklace - Marc Jacobs Clutch - Antik Batik Shawl - Market
  • Brit Week
    Where
    Los Angeles - Brit Week
    Why
    Fashion Style for Brit Week
    What Was I Wearing?
    Personal Style Black lace top - Alexander McQueen Layered black skirt - Stella McCartney
  • Gold Baroque Downtown LA Style
    Where
    Los Angeles
    Why
    Photoshoot
    What Was I Wearing?
    Black 7 for All Mankind Jeans, Gold and Black baroque corset from Downtown LA
  • Chateau Marmont Style
    Where
    Los Angeles
    Why
    Meeting at Chateau Marmont
    What Was I Wearing?
    Personal Style Long tie dye print batik dress - Batik
  • Oscars Dress Fitting in Vivienne Westwood
    Where
    Los Angeles
    Why
    Fitting red carpet dress for Oscars
    What Was I Wearing?
    Personal Style Dress - Vivienne Westwood
For all Samata's looks visit the Style page